Selectively-offered engagements for fashion houses, hospitality groups, and independent labels. Long-form by design — typically a season or more.
Four engagements, taken on at a time. No discovery calls before a written brief. One thesis per project, repeated until it's true.
The studio principles →Direct storefront positioning, merchandising calendars, season-launch playbooks, marketplace expansion — the work that compounds past the first quarter.
Editorial direction for campaigns, lookbooks, and shoppable storytelling — bridging the buying floor and the masthead. Bias toward fewer, better assets.
A long-form correspondence between the brand and the Journal — Substack letters, films, and quietly-shoppable storytelling. The opposite of an activation.
An audience map and a written rollout — paid + organic, with a heavy hand for retention. For teams that already know the funnel matters and want it written down.
You write. I respond within five business days. If there's a fit, we put a thirty-minute call on the calendar.
I send a short proposal — scope, deliverables, fee, calendar. Two iterations included.
Two weeks reading everything — your site, your last twelve months of communications, the rooms you're not in.
Weekly written notes, fortnightly working sessions, and a single end-of-engagement document you can hand to anyone.
A written handover, two months of after-care, and an open door.
I so appreciated your time! And after our call, I already got started on our new TikTok posting strategy. You're a rock star!
Had an insightful and inspiring chat with Karen today. We talked about my marketing strategy, pivots to a new ideal client, and emerging trends. I highly recommend connecting with her if you're looking to scale or pivot — her expertise in brand marketing and her kindness are off the charts!
I look at three things: a real product (or experience), a team that respects the long arc of brand work, and a calendar that lets the work breathe. I take on a maximum of four engagements at a time.
Project work begins at a five-figure retainer. Long-form editorial partnerships are scoped annually. Detailed ranges are in the media kit, and exact figures live in the proposal.
Selectively — and always under a written scope. I can sit with a team for a week per month for the length of a season. I don't take full-time roles.
Yes — a single three-hour working session, with a written brief in advance and a follow-up document. Limited slots most quarters.
Six weeks for advisory, three months for strategy, twelve months for editorial partnerships. Shorter than that and the work doesn't compound.
I write for your team, not over them. The end-of-engagement document is designed to be handed off and lived with after I'm gone.
Brief responses within five business days. The contact form leads to a written exchange — there are no booking links here, by design.
