THE ART OF WELL.
A global citizen’s guide to well living.
Well living isn’t about luxury for the sake of luxury, for brand names, or showing off an aspirational lifestyle on Instagram. It’s about integrating what you love and how you love to experience the world with intentionality. It’s about savoir vivre -choosing an elegant way of enjoying life and embodying that in everything: from home to travel to what you wear and what you give priority in experiencing.
LATEST on the BLOG
Case Study: Mia The New Yorker
Mia The New Yorker – Fashion E-Commerce Store (2023–2025) Mia The New Yorker is my first fashion e-commerce brand and venture selling a physical product….
Case Study: Little Black Shell
Little Black Shell – Luxury Fashion Blog (2014–2016) Little Black Shell was originally created as a strategic portfolio while I was studying fashion merchandising and…
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ABOUT KAREN
HI I’M Karen
I got my start in the fashion industry working retail at Nordstrom, while I pursued a Fashion Merchandising major at California Polytechnic University. At Nordstrom, I took part in the Future Nordstrom Retail Leaders program, and grew to top 10 sales in the store. During my fashion studies, I also learned about blogs, and started Little Black Shell—fusing my love for fashion and the beach. This blog led me to become a professional luxury fashion & travel blogger, and I traveled the world working with companies like Shopbop, The Four Seasons Hotels & Resorts, and tourism boards of Japan and Switzerland, for 7 years.
From Blogger to Marketer To Merchandiser
After selling my blog in 2021, I embarked on a career in tech marketing where I helped startups and multinationals scale their brand presence through social media, influencer, and integrated marketing. In 2023, I was called back to fashion via my own e-commerce shop. Through this project, I learned the ins and outs of building and running an online retail store. By applying my retail background, fashion studies, marketing skills, entrepreneurial mindset, and e-commerce experience, I now continue to curate and elevate brands as a fashion digital merchandiser.
