Be Human.
Because your ideal customers are human, too.
Brand is about emotion, connection, making people feel something. Feelings spread awareness; create loyalty and retention. Being human is all about emotion-why would you think marketing isn’t?
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Get to know me.
HI I’M Karen
I’m a brand builder: from creating a fashion & travel blog that took me around the world, to leading brand marketing at startups, scaleups, and Fortune 100s across the United States and Europe; I love to bring a brand to life. My approach is always a human one meaning I don’t just sell a product to an “ideal customer.” Instead, I truly align your brand to the actual human behind the “persona” in order to create real connection, affinity, and loyalty.
A full-stack marketer
While brand and human connection drive everything I do, my marketing expertise extends beyond awareness, always fusing brand activations with product and bringing an integrated marketing approach. I believe the key is being at the intersection of brand and product, as one is weak without the other. Social media and influencer marketing gave me my initial push, yet I now work more holistically in marketing, creating full content networks that span across organic and performance channels including META, Blog/SEO, Email/CRM, and influencer marketing.
